Register and apply for the scholarship then do a post on any channel. You need to get others to upvote your post. For every upvote you will have an entry in the random drawing. There is no limit on the number of posts/upvotes.
No GPA, essay or financial need requirements. Open to all fields of study, this scholarship award must be used for educational expenses. US and international students can apply (Residents of New York are not eligible).